For many major sports magazines it is common to include a popular athlete(s) on the cover of issue. One of the magazines that commonly uses this technique is a basketball magazine known as SLAM. The magazine features some of basketball's most popular figures on every issue's cover. For example, last year they included former Celtics point guard, Isaiah Thomas. This was due to the stellar season and rise in popularity. This technique is effective because the athletes featured on the cover usually have large fan-bases, which makes people who follow the athlete want to buy the magazine.
Tuesday, February 13, 2018
Target Audience Research 3
For many major sports magazines it is common to include a popular athlete(s) on the cover of issue. One of the magazines that commonly uses this technique is a basketball magazine known as SLAM. The magazine features some of basketball's most popular figures on every issue's cover. For example, last year they included former Celtics point guard, Isaiah Thomas. This was due to the stellar season and rise in popularity. This technique is effective because the athletes featured on the cover usually have large fan-bases, which makes people who follow the athlete want to buy the magazine.
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