Distribution Research2

The magazine Sports Illustrated, is one of the most popular sports magazines in America. The distribution of the magazine digitally is all done on the company's website. On their website the reader can pay for either a one or two year all-access subscription that provides the buyer with both print and digital versions of each issue. The print versions are mailed to the subscriber. For the one year subscription there is thirty-nine total issues, therefore with the two year all-access subscription you will receive a total of seventy-eight issues of Sports Illustrated magazine. The one year subscription costs a total of $39, so $1 per issue. The two year subscription costs a total of $49, which is only 63 cents for every issue. The two year deal also includes a jacket and T-shirt fir your favorite NFL team.

Distribution Research

For a magazine the traditional distribution model starts with the publisher finding a national distributors which delivers the product to a wholesaler who then distributes the magazines to places like stores, and newsstands. It is most common that magazine publishers utilize truck drivers to deliver their product to wholesalers. 

Revisions

On my cover page on of the changes I've made is that I have moved the title upward on the page. This needed to be fixed because it was much harder to see the title of the magazine while it was over the scoreboard and it would be much easier to see the text while it was in the sky. I have also put more space between the titles of each article, because before they were very clustered and didn't have any space between.

Before

After

Planning Interviews2

Recently I interviewed Mac Mitchell, who is a three-sport athlete at Sarasota High School. The sports he participates in include: football, wrestling, and weightlifting. Of the three sports he spends puts most of his time and effort towards football. Some of the questions I will ask him include:

• Does being in three sports help you with football?
• How does it?/ Why not?
• Which of the two others benefits you the most?
• What aspects of football does it benefit?
• How long have you participated in each sport?
• Why did you decide to do wrestling and weigthlifting
• Is there any ways that either sport negatively effects you on the football field

Target Audience Research 3

For many major sports magazines it is common to include a popular athlete(s) on the cover of issue. One of the magazines that commonly uses this technique is a basketball magazine known as SLAM. The magazine features some of basketball's most popular figures on every issue's cover. For example, last year they included former Celtics point guard, Isaiah Thomas. This was due to the stellar season and rise in popularity. This technique is effective because the athletes featured on the cover usually have large fan-bases, which makes people who follow the athlete want to buy the magazine.

Super Bowl Ads

The most popular advertising technique for all ads is featuring celebrities. Companies that used this technique can include Doritos(Peter Dinklage), Mt. Dew(Morgan Freeman), and M&Ms(Danny Devito). The reason this is a common technique used by advertisers is that the company or brand can gain popularity through the popularity of the celebrity that is featured in the advertisement.

Another common technique used during Super Bowl commercials is the placement of products or logos. Advertisers use this technique by keeping the company or brand's logo with the entertaining part of commercial. For example, in the rap battle commercial for Mt. Dew Ice and Doritos, each brands logo was placed next to whatever celebrity was rapping. This technique makes sure that the viewer actually takes in some information about the product rather than just thinking about how entertaining the commercial was. The reason this technique is used so much is because it keeps the focus on the product so people don't only put focus towards the commercial itself.

In many company's Super Bowl advertisements, they associated themselves with something like a mascot. One example of a brand using this technique is Mt. Dew Kickstart. The mascot used in their commercial was called 'puppy-monkey baby'. This eventually became very popular across the entire internet. The reason this technique is so commonly used is that it provides a way for viewers to remember the advertisement and the product is displays. For example, in the rap battle commercial for Mt. Dew Ice and Doritos, each brands logo was placed next to whatever celebrity was rapping.