Target Audience Research2

Another magazine that reaches out to both athletes and sports fans is, ESPN the Magazine. Like Sports Illustrated, ESPN uses social media for advertising and has multiple Social media accounts. Another way that ESPN reaches their target audience is through commercials. For example, in a commercial for one of the magazines first issues, they released a commercial featuring NBA stars, Stephon Marbury, and Kevin Garnett. Also, ESPN usually tries to make these commercials very comedic in order to keep the audience engaged with the commercial. This technique is very effective because of the large audience that ESPN has on television.